On February 9th, Shelter Hosted an interactive workshop on web usability in digital marketing. Ahmed Zedan of Starcom MediaVest group, that introduced the concepts and best practices of usability.

You can view his Prezi Presentation here: http://prezi.com/shjv0ahxlqpq/introduction-to-usability/?auth_key=b...

The workshop discussed some of the most vexing problems and questions today in digital:

- Why are my users not spending more time reading my content?
- I've built my site, but users aren't filling out my forms
- How can I get more users to buy my product?
- People don't seem to understand my offering

Ahmed Zedan is a digital marketing professional and entrepreneur with over 7 years experience in technology and digital marketing. He will share his personal advice and experiences with participants throughout the event. To learn more about Ahmed, you can visit his LinkedIn profile: http://www.linkedin.com/in/ahmedzedan